Decoding Human Behavior
Jenny helps brands and agencies ask sharper questions, simulate smarter audiences, and get decision-ready insights—without waiting weeks or managing panels.
Where Innovation Meets Understanding
We’re not another research tool. We’re your shortcut to faster, smarter answers that align with real-world decisions.
The Jenny Project was built for teams who move fast but still care deeply about getting it right—whether you're testing a product, message, or market hypothesis. Our AI-powered platform simulates thousands of demographically balanced, behaviorally realistic consumer responses—no surveys, no panels, no fraud.
You drop in what you’re testing. Jenny delivers clear, tested feedback in hours—not weeks.
What We Believe
- Insights should move at the speed of business—not slow it down.
- Good research starts with better questions. That’s what we help you ask.
- You shouldn't need a research team to get good answers. We make it simple, scalable, and surprisingly strategic.
Why Jenny
Jenny is the engine behind The Jenny Project—named for the idea of a generative system that thinks, adapts, and reflects what real consumers might say, do, or want.
She’s your incognito strategist: asking the right questions, modeling smart responses, and helping you make sharper decisions without the guesswork.
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The People Driving The Jenny Project
We’re a team of researchers, engineers, and strategists redefining how brands understand their customers.
The Jenny Project was born at the intersection of behavioral science, enterprise insights, and AI. Our founding team combines deep experience from companies like General Mills with startup grit and global perspective—spanning marketing, predictive analytics, and go-to-market execution.
We believe fast insights shouldn’t mean surface-level thinking. Jenny is our way of making deep consumer understanding radically more accessible—for brands that want to move fast without guessing.
Matthew holds a PhD in quantitative social sciences and formerly worked in Consumer & Market insights at General Mills, having led the Predictive Intelligence Unit. He started The Jenny Project with the desire to expand our capacity to understand human behavior, ironically by using Artificial Intelligence. Born and raised in MN, he enjoys climbing anything with the slightest elevation.
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Lee is a two-time founder with exits in both a marketing agency and a consumer marketplace. Afterwards, he spent years in B2B SaaS sales helping teams adopt AI tools to do more with less. His career has taken him across the globe—living in Bali, Amsterdam, New York and San Francisco before settling back in Michigan. Outside of work, he enjoys sci-fi books and hiking with his wife and daughter.
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Bailey holds an MSBA from the Carlson School of Management. Shortly after, he joined General Mills, collaborating with Matt Walz on Forecasting and Predictive Intelligence initiatives. As a programmer, he is drawn to the engineering challenges in the rapidly evolving field of artificial intelligence. Outside of work, Bailey enjoys quality time with family and attending live sporting events.
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Ed leads platform engineering and infrastructure at The Jenny Project with a steady hand and deep technical experience, He builds systems that are fast, scalable, and resilient, and has worked across fintech, health tech, and consumer apps—specializing in cloud-native architecture, DevOps practices, and infrastructure automation. He holds down the fort in sunny SoCal.
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We're hiring!
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Take the First Step Toward Smarter Insights
See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.
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