Smarter Market Research Starts Here

Getting to market takes more than a great idea—it takes clarity, alignment, and fast feedback. In this post, we break down a simple GTM framework from Greenbook and show how The Jenny Project helps brands and agencies move faster, stay in sync, and make smarter decisions at every stage.

Fast market research doesn’t mean low-quality data. Learn how AI and synthetic personas enhance insights and complement traditional research methods.

Discover how Ananda Soul used Jenny to support a new product launch, resolve a creative messaging challenge, and validate customer preferences. This case study walks through how they tested poetic copy options using synthetic personas, extracted insights in under 24 hours, and now use Jenny as a living customer panel for product and marketing decisions.

Fraudulent survey responses are a growing issue in market research, compromising data quality and eroding trust. Learn how traditional checks fall short and discover new strategies to protect the integrity of your insights.

Learn how Poppi used early customer insight to drive a $400M acquisition. Discover how small DTC brands can apply synthetic consumer research for fast, affordable product validation.

Discover the hidden biases in traditional surveys and how AI-driven solutions like Jenny can help eliminate them. Learn how framing, response, fatigue, and selection biases impact your data, and how AI-powered insights lead to more accurate, data-driven decisions in minutes.

The Jenny Project in its existence seeks to maximizes positive emotion and minimizes negative emotion.

Imagine a chimpanzee throwing darts at a board to make predictions.

For consumer insights teams in, the findings of the Good Judgment Project offer valuable lessons.

One of the primary reasons for Dr Pepper's rise is the change in consumer preferences.

From innovation, pricing, and staying competitive, for a consumer insights team, "the crowd within" can be an invaluable tool in several ways.

Dr. Suess can offer valuable lessons for today's consumer insights professionals and sales forecasters.

The data gathered from virtual in-store visits can have a significant impact on various aspects of your business strategy.

From a consumer perspective, these two factors can make or break a product's appeal.

Duolingo manages to generate $500 million annually. The secret? A sophisticated blend of AI, data analytics, and relentless A/B testing.

The large cans came at a higher price point, alienating their core audience of price-sensitive, caffeine-seeking consumers.