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Smarter Market Research Starts Here

From AI-driven insights to actionable tips, our blog is your ultimate resource for mastering modern research strategies—no panels required.

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5 min read

The 3 P’s of a Smarter Go-to-Market Launch — with Help from Jenny

Getting to market takes more than a great idea—it takes clarity, alignment, and fast feedback. In this post, we break down a simple GTM framework from Greenbook and show how The Jenny Project helps brands and agencies move faster, stay in sync, and make smarter decisions at every stage.
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Why Quick Doesn’t Mean Bad Data: Embracing Faster Research with Confidence

Fast market research doesn’t mean low-quality data. Learn how AI and synthetic personas enhance insights and complement traditional research methods.
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5 min read

How Ananda Soul Used Jenny to Find Their Most Resonant Message for a New Product Launch

Discover how Ananda Soul used Jenny to support a new product launch, resolve a creative messaging challenge, and validate customer preferences. This case study walks through how they tested poetic copy options using synthetic personas, extracted insights in under 24 hours, and now use Jenny as a living customer panel for product and marketing decisions.
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5 min read

How Fraudulent Survey Responses Are Breaking Market Research

Fraudulent survey responses are a growing issue in market research, compromising data quality and eroding trust. Learn how traditional checks fall short and discover new strategies to protect the integrity of your insights.
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5 min read

What Poppi’s $400M Exit Can Teach Small DTC Brands About Knowing Their Customers

Learn how Poppi used early customer insight to drive a $400M acquisition. Discover how small DTC brands can apply synthetic consumer research for fast, affordable product validation.
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5 min read

Top 5 Biases with Human Surveys–And Why We Can't Get Rid of Them

Discover the hidden biases in traditional surveys and how AI-driven solutions like Jenny can help eliminate them. Learn how framing, response, fatigue, and selection biases impact your data, and how AI-powered insights lead to more accurate, data-driven decisions in minutes.
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5 min read

The Founding of The Jenny Project

The Jenny Project in its existence seeks to maximizes positive emotion and minimizes negative emotion.
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5 min read

Predictive Power: Dart-throwing Chimps and Reliable Algorithms

Imagine a chimpanzee throwing darts at a board to make predictions.
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5 min read

The Good Judgment Project: Revolutionizing Forecasting

For consumer insights teams in, the findings of the Good Judgment Project offer valuable lessons.
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5 min read

Has Pepsi Gone Flat? Dr Pepper Ties Pepsi Market Share and Consumer Preference

One of the primary reasons for Dr Pepper's rise is the change in consumer preferences.
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5 min read

The Crowd Within: Harnessing Diverse Perspectives in Superforecasting for Consumer Insights

From innovation, pricing, and staying competitive, for a consumer insights team, "the crowd within" can be an invaluable tool in several ways.
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5 min read

Lessons from Dr. Seuss for Modern Consumer Insights

Dr. Suess can offer valuable lessons for today's consumer insights professionals and sales forecasters.
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5 min read

Can AI Really Mimic Human Behavior? What the Ultimatum Game Reveals for Market Researchers

The data gathered from virtual in-store visits can have a significant impact on various aspects of your business strategy.
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5 min read

Getting Pricing and Ingredients Right: The Key to Consumer Goods Success

From a consumer perspective, these two factors can make or break a product's appeal.
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5 min read

Duolingo's Success: A Case Study in AI and A/B Testing

Duolingo manages to generate $500 million annually. The secret? A sophisticated blend of AI, data analytics, and relentless A/B testing.
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5 min read

Jolt Cola: A Lesson in Consumer Insights and Brand Evolution

The large cans came at a higher price point, alienating their core audience of price-sensitive, caffeine-seeking consumers.
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