The 3 P’s of a Smarter Go-to-Market Launch — with Help from Jenny

Bringing a product to market takes more than a great idea. It takes alignment, clarity, and fast, focused decisions. That’s why we love the simple framework from Greenbook for go-to-market strategy: Plan, Prepare, and Purvey. It’s a clean, practical lens for launching smarter—and it lines up perfectly with how brands and agencies are using The Jenny Project today. Below, we’ll break down each phase and show how Jenny fits in at every step—helping you launch faster, learn continuously, and align your team around what really matters.

PLAN: Set the Strategic Foundation

Before you move into creative or campaign work, clarity is everything. The Jenny Project helps you build it. With AI personas grounded in real consumer behavior, you’ll see exactly who you’re talking to, what matters most to them, and how to frame your messaging so it resonates from the start. The Jenny Project lets you profile your ideal customer using behavior-based personas, test brand awareness and message resonance at any stage, and ask sharper questions that unlock clearer, more actionable insights.

For example, a CPG brand tested four angles for a new plant-based snack. Jenny’s insights revealed that their original “clean label” message underperformed with Gen Z audiences. With a quick pivot to flavor-forward messaging, click-through rates increased by 28% in pilot campaigns. Jenny is the perfect partner for audience profiling before creative brief development, early positioning and story testing, and message reframing or narrative alignment.

PREPARE: Build the Launch Infrastructure

Once your strategy is clear, it’s time to pressure-test it. This is where many launches stumble—creative assets go out without real audience feedback, and internal teams get misaligned. Jenny helps you test and validate everything before it hits the market. With Jenny, you can run creative and concept tests to validate your direction, fine-tune assets based on real-time audience reactions, and align teams using consistent, insight-driven language.

Take this example: a creative agency used Jenny to test three ad concepts for a DTC beauty client. The winning variant wasn’t just more appealing—it also scored twice as high on “trustworthiness,” helping the client avoid a costly misstep. Jenny is ideal for creative asset testing (ads, packaging, landing pages), concept validation before full spend, and aligning product and marketing teams with persona-based insights.

PURVEY: Monitor and Optimize in Real Time

Your launch is live—but now what? Too many teams stop listening after go-live. Jenny keeps you adaptive, tracking how audiences respond and helping you adjust messaging or creative in near real time. Jenny surfaces fast feedback on new campaigns or messages, tests pivots before you roll them out, and keeps you connected to shifting audience behavior and sentiment.

One startup beverage brand used Jenny to run weekly message pulse tests after launch. When campaign fatigue hit in week three, they quickly refreshed the hook, retaining engagement and outperforming their benchmark by 19%. Use Jenny for iterating campaign content, A/B testing landing page or ad variants, and keeping your insights live, actionable, and constantly improving.

Your Shortcut to Insight-Driven Launch Success

Whether you’re launching a new SKU, campaign, or an entire brand, success depends on truly understanding your customer—before, during, and after launch. The Jenny Project gives you the clarity to move faster, the insights to stay confident, and the feedback loops to keep improving over time.

What makes Jenny different? Instead of static panels or outdated segments, Jenny builds dynamic AI personas grounded in real behavioral data—so your audience profiles stay fresh, relevant, and actionable. You get fast feedback without sacrificing rigor, blending speed with methodological quality so you never have to choose between quick and credible.

Whether you’re part of a lean DTC team or a global research organization, Jenny fits seamlessly into the tools and timelines you already use. Ready to launch smarter? Run a real test today and see what Jenny unlocks. Book a demo