The 3 P’s of a Smarter Go-to-Market Launch — with Help from Jenny

Bringing a product to market takes more than a great idea. It takes alignment, clarity, and fast, focused decisions. That’s why we love the simple framework from Greenbook for go-to-market strategy: Plan, Prepare, and Purvey.

It’s a clean, practical lens for launching smarter—and it lines up perfectly with how brands and agencies are using The Jenny Project today.

Below, we’ll break down each phase and show how Jenny fits in at every step—helping you launch faster, learn continuously, and align your team around what really matters.

PLAN: Set the Strategic Foundation

Before you move into creative or campaign work, clarity is everything. Jenny helps you build it.

With AI personas grounded in real consumer behavior, you’ll see who you're talking to, what matters to them, and how to frame your messaging so it resonates early.

How The Jenny Project Helps:

• Profile your ideal customer using behavioral-based personas
• Test brand awareness and message resonance at any stage
• Ask sharper questions that unlock clearer insights

📌 Real-world example:

A CPG brand tested four angles for a new plant-based snack. Jenny's insights revealed their original “clean label” message underperformed with Gen Z audiences. With a quick pivot to flavor-forward messaging, click-throughs increased by 28% in pilot campaigns.

Try Jenny for:

• Audience profiling before creative brief development
• Early positioning and story testing
• Message reframing and narrative alignment

PREPARE: Build the Launch Infrastructure

Once you’ve got your strategy, it’s time to pressure test it. This is where a lot of launches stumble—creative goes out without real feedback, and teams aren’t aligned.

Jenny helps you test and validate before anything hits the market.

How The Jenny Project Helps:

• Run creative and concept tests to validate direction
• Fine-tune assets based on real-time audience reactions
• Align teams using consistent insight language

📌 Example for agencies:

A creative agency used Jenny to test three ad concepts for a DTC beauty client. The winning variant wasn’t just more appealing—it also scored 2x higher on “trustworthiness,” helping the client avoid a potentially costly rollout.

Try Jenny for:

• Creative asset testing (ads, packaging, landing pages)
• Concept validation before full spend
• Aligning product and marketing with persona-based insights

PURVEY: Monitor and Optimize in Real Time

Your launch is live. Now what? Too many teams stop listening after the go-live moment. Jenny helps you stay adaptive—tracking how audiences respond and adjusting in near real time.

How The Jenny Project Helps:

• Surface fast feedback on new campaigns or messaging
• Test pivots before rolling them out
• Stay connected to shifting behaviors and audience sentiment

📌 Example:

A beverage startup ran weekly message pulse tests with Jenny after launch. When campaign fatigue hit in week 3, they quickly iterated with a new hook—retaining engagement and outperforming their benchmark by 19%.

Try Jenny for:

• Iterating on campaign content
• A/B testing landing page or ad variants
• Keeping your insights live and actionable

Why it Matters

Whether you’re launching a new SKU, campaign, or entire brand, success depends on understanding your customer—before, during, and after launch.

Jenny gives you the clarity to move faster, the insights to stay confident, and the feedback loops to keep improving.

How Is Jenny Different?

🧠 AI Personas, Not Just Panels

Jenny uses behavioral data to build dynamic personas that evolve with your audience—not static segments or outdated profiles.

🚀 Speed + Rigor

Jenny blends fast feedback with methodological quality—so you don’t have to choose between “quick” and “credible.”

🤝 For Marketers and Researchers Alike

From lean DTC teams to global research orgs, Jenny fits into the tools and timelines you already use.

Ready to Launch Smarter?

Whether you’re rebranding, launching a new product, or testing a fresh campaign idea—Jenny helps you get to market with confidence.

👉 Run a real test today and see what Jenny unlocks → Book a demo