Pricing
Pro insights. Flexible usage. One simple decision: how many simulations you need. Every tier includes full access to every feature — no locked tools, no hidden fees.
Usage Tiers
What’s Included in Every Plan
- Up to 500 AI persona respondents per simulation
- Full demographic, psychographic, and behavioral targeting
- Open-ended, rank-order, multi-select, and trade-off formats
- Quarterly DFY image-based creative study (5 simulations each)
- Full data exports and summary reports
- Priority support from our insights team
- Supported onboarding session
Optional Add-ons
- Additional Simulations: $50 per simulation
- Extra User Seat: $50/month per user
- Custom Report Templates: From $250 per project
- DFY Image-Based Creative Study (5 simulations): $1,250 per study
- Private Brand Persona Build: From $1,500
Enterprise Plans
For teams that need more:
- Unlimited simulations
- Custom number of seats
- Dedicated onboarding and support
- Volume usage and SLA guarantees
Let’s build the right plan for you.
Want us to handle setup for you?
Prefer a done-for-you (DFY) experience? We’ll scope and run your simulations — from setup to insights.
Start by filling out a quick Run a Quick Study form. Share a few project details, and we’ll follow up to schedule a short scoping call.
Smart Features, Smarter Decisions, Bigger Impact
Simulate Consumer Reactions Before You Launch
Pressure-test ad copy, messaging, packaging, and product concepts with synthetic consumers—before you spend a dollar on media or production. Instantly see what resonates across segments.
Use Case
Compare multiple ad hooks or product ideas across target demos. Surface emotional drivers, clarity, and purchase intent in under 24 hours.
Build Audiences That Reflect the Real World
Go beyond basic demographics. Jenny uncovers rich, behavior-based clusters that reflect how your consumers actually think, feel, and buy.
Use Case
Map and prioritize customer segments to better tailor messaging, offers, and innovation pipelines—especially for underexplored or emerging audiences.
Quantify Demand Without the Wait
Gauge total addressable market, segment share, and interest levels with synthetic respondents—at a fraction of the time and cost of traditional methods.
Use Case
Estimate the market potential for new categories, products, or geos in minutes, using realistic purchase intent and preference modeling.
FAQs
Find answers to common questions about The Jenny Project and our innovative solutions.
Plans are based on how many simulations you run per year.
One simulation = one question—like “Which of these product ideas stands out most?” or “Which message would you click on?”
Most studies use 5–10 simulations to get a strong read on an idea or a batch of concepts. You choose the tier that fits your pace.
The 300 simulations per year plan is our most popular. It’s a great fit for teams running 1–3 smaller studies each month or 4–5 larger studies per year—enough to test consistently and make decisions with confidence.
We offer flexible plans for light to heavy use, including custom tiers with expert support. Not sure what you’ll need? Book a demo and we’ll help estimate the right plan based on your workflow.
Jenny delivers insights in minutes. You can go from question to clarity in a single session—no waiting, no lengthy setup. Just chat with Jenny, set your demographics, and drop in your questions.
Yes—each simulation tests one question, so you can include multiple messages, concepts, or follow-ups in a single study. Most teams run 5–10 simulations per study to dig into what works and why.
On our pricing page, click Get Started, pay via Stripe, and get instant access to Jenny. You’ll be able to launch your first test in minutes—and start uncovering insights right away.