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Pricing

Pro insights. Flexible usage. One simple decision: how many simulations you need. Every tier includes full access to every feature — no locked tools, no hidden fees.

Usage Tiers

$295
per month, billed annually or $354 month-to-month
Starter
For testing new ideas and product launches
100 simulations per year
Get Started
$495
per month, billed annually or $594 month-to-month
Professional
For teams scaling innovation and marketing impact
250 simulations per year
Get Started
$975
per month, billed annually or $1,170 month-to-month
Teams
For brands driving research, segmentation, and growth
1,000 simulations per year
Get Started

What’s Included in Every Plan

  • Up to 500 AI persona respondents per simulation
  • Full demographic, psychographic, and behavioral targeting
  • Open-ended, rank-order, multi-select, and trade-off formats
  • Full data exports and summary reports
  • Priority support from our insights team
  • Supported onboarding session

Optional Add-ons

  • Additional Simulations: $50 per simulation
  • Extra User Seat: $50/month per user
  • Custom Report Templates: From $250/project
  • Private Brand Persona Build: From $1,500

Enterprise Plans

For teams that need more:

  • Unlimited simulations
  • Custom number of seats
  • Dedicated onboarding and support
  • Volume usage and SLA guarantees

Let’s build the right plan for you.

Contact Sales →

Want us to handle setup for you?

Prefer a done-for-you (DFY) experience? We’ll scope and run your simulations — from setup to insights.

Start by filling out a quick Run a Quick Study form. Share a few project details, and we’ll follow up to schedule a short scoping call.

Smart Features, Smarter Decisions, Bigger Impact

Rapid Creative + Concept Testing

Simulate Consumer Reactions Before You Launch

Pressure-test ad copy, messaging, packaging, and product concepts with synthetic consumers—before you spend a dollar on media or production. Instantly see what resonates across segments.

Use Case
Compare multiple ad hooks or product ideas across target demos. Surface emotional drivers, clarity, and purchase intent in under 24 hours.

High-Resolution Segmentation

Build Audiences That Reflect the Real World

Go beyond basic demographics. Jenny uncovers rich, behavior-based clusters that reflect how your consumers actually think, feel, and buy.

Use Case
Map and prioritize customer segments to better tailor messaging, offers, and innovation pipelines—especially for underexplored or emerging audiences.

Fast, Flexible Market Sizing

Quantify Demand Without the Wait

Gauge total addressable market, segment share, and interest levels with synthetic respondents—at a fraction of the time and cost of traditional methods.

‍Use Case
‍
Estimate the market potential for new categories, products, or geos in minutes, using realistic purchase intent and preference modeling.

Project Rate
Custom
Contact for pricing
If our subscription plans don't fit your needs, no worries, we offer custom project work as well.
Let's Talk

FAQs

Find answers to common questions about The Jenny Project and our innovative solutions.

Schedule a Demo
How do your services help my business?

Jenny helps you uncover what truly resonates with your audience, empowering you to make data-driven decisions that not only differentiate your brand but also help strengthen proposals and win more business.

What makes your features different from traditional consumer insights methods?

Unlike traditional methods relying on expensive and time-consuming human panels, our AI-powered synthetic personas deliver faster, more cost-effective insights. By simulating consumer testing and building custom demographic profiles, it enables risk-free testing of bold concepts.

Which pricing plan is right for my business?

Whether you're just starting or scaling operations, we have a plan that fits. The Base plan is perfect for foundational insights, Plus offers custom segmentation, and Pro provides more simulations and expert support. Contact us, and we’ll help you choose the best fit for your needs.

How quickly can I see results?

You can generate insights within minutes instead of days or weeks. From concept testing to detailed audience profiles, chat with Jenny to get actionable results quickly, so you can act faster and with confidence.

How to get started?

Getting started is simple. Book a demo or start a free trial to meet Jenny and explore the platform. We’ll tailor a strategy that meets your goals and turns insights into action.

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