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Pricing

Pro insights. Flexible usage. One simple decision: how many simulations you need. Every tier includes full access to every feature — no locked tools, no hidden fees.

Usage Tiers

$295
monthly rate, billed annually
Starter
For testing new ideas and product launches
120 simulations per year
Get Started
$495
Most Popular
monthly rate, billed annually
Professional
For teams scaling innovation and marketing impact
300 simulations per year
Get Started
$975
monthly rate, billed annually
Teams
For brands driving research, segmentation, and growth
1,000 simulations per year
Get Started

What’s Included in Every Plan

  • Up to 500 AI persona respondents per simulation
  • Full demographic, psychographic, and behavioral targeting
  • Open-ended, rank-order, multi-select, and trade-off formats
  • Full data exports and summary reports
  • Priority support from our insights team
  • Supported onboarding session

Optional Add-ons

  • Additional Simulations: $50 per simulation
  • Extra User Seat: $50/month per user
  • Custom Report Templates: From $250/project
  • Private Brand Persona Build: From $1,500

Enterprise Plans

For teams that need more:

  • Unlimited simulations
  • Custom number of seats
  • Dedicated onboarding and support
  • Volume usage and SLA guarantees

Let’s build the right plan for you.

Contact Sales →

Want us to handle setup for you?

Prefer a done-for-you (DFY) experience? We’ll scope and run your simulations — from setup to insights.

Start by filling out a quick Run a Quick Study form. Share a few project details, and we’ll follow up to schedule a short scoping call.

Smart Features, Smarter Decisions, Bigger Impact

Rapid Creative + Concept Testing

Simulate Consumer Reactions Before You Launch

Pressure-test ad copy, messaging, packaging, and product concepts with synthetic consumers—before you spend a dollar on media or production. Instantly see what resonates across segments.

Use Case
Compare multiple ad hooks or product ideas across target demos. Surface emotional drivers, clarity, and purchase intent in under 24 hours.

High-Resolution Segmentation

Build Audiences That Reflect the Real World

Go beyond basic demographics. Jenny uncovers rich, behavior-based clusters that reflect how your consumers actually think, feel, and buy.

Use Case
Map and prioritize customer segments to better tailor messaging, offers, and innovation pipelines—especially for underexplored or emerging audiences.

Fast, Flexible Market Sizing

Quantify Demand Without the Wait

Gauge total addressable market, segment share, and interest levels with synthetic respondents—at a fraction of the time and cost of traditional methods.

‍Use Case
‍
Estimate the market potential for new categories, products, or geos in minutes, using realistic purchase intent and preference modeling.

Explore Use Cases
Project Rate
Custom
Contact for pricing
If our subscription plans don't fit your needs, no worries, we offer custom project work as well.
Let's Talk

FAQs

Find answers to common questions about The Jenny Project and our innovative solutions.

Schedule a Demo
How does Jenny’s pricing work?

Plans are based on how many simulations you run per year.

One simulation = one question—like “Which of these product ideas stands out most?” or “Which message would you click on?”

Most studies use 5–10 simulations to get a strong read on an idea or a batch of concepts. You choose the tier that fits your pace.

What’s your most popular plan?

The 300 simulations per year plan is our most popular. It’s a great fit for teams running 1–3 smaller studies each month or 4–5 larger studies per year—enough to test consistently and make decisions with confidence.

What if I need more or fewer simulations?

We offer flexible plans for light to heavy use, including custom tiers with expert support. Not sure what you’ll need? Book a demo and we’ll help estimate the right plan based on your workflow.

How quickly do I get results?

Jenny delivers insights in minutes. You can go from question to clarity in a single session—no waiting, no lengthy setup. Just chat with Jenny, set your demographics, and drop in your questions.

Can I test multiple ideas in one study?

Yes—each simulation tests one question, so you can include multiple messages, concepts, or follow-ups in a single study. Most teams run 5–10 simulations per study to dig into what works and why.

How do I get started?

On our pricing page, click Get Started, pay via Stripe, and get instant access to Jenny. You’ll be able to launch your first test in minutes—and start uncovering insights right away.

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