Smarter Innovation Decisions.
Before They Lock.
Jenny helps teams move from curiosity to confidence as options narrow and decisions approach commitment. By pressure-testing ideas, packaging, or positioning early, teams can see what to advance, what to pause, and what to drop before choices become hard to reverse.
Turning Consumer Insights Into Confident Decisions
Smart innovation starts with sharper questions. Jenny cuts through noise to reveal the signals that matter when tradeoffs begin to shape decisions.
What We Deliver
Concept Clarity
Turn early ideas into evidence-backed concepts. Jenny simulates how real consumers would respond to your product or message—revealing which directions have traction and which are still noise.
Route Selection
See which product, packaging, or positioning routes truly signal purchase intent. Jenny helps you prioritize what’s worth developing and identify potential one-way doors before they lock.
Market Readiness
Validate readiness before sell-in and final commitments. Test how buyers and consumers perceive value, fit, and differentiation so teams move forward with alignment, not assumption.
Category Context
Understand emerging behavioral shifts that inform the next cycle of concept development and prioritization.
How Jenny Supports Better Decisions Before They Lock
Jenny fits into key moments of the innovation pipeline, supporting teams before, between, and after qual and panel work as decisions move toward lock-in.
1. Anchor on the Decision
Every Jenny study starts with a real decision, not an abstract question. Teams define what choice is coming up, what options are on the table, and what would change if one path wins.
2. Define the Tradeoffs
As options narrow, tradeoffs become unavoidable. Jenny helps teams clarify what is being compared, what must be prioritized, and what risks matter most at this stage.
3. Simulate Real Behavior
Jenny models how relevant consumer segments are likely to respond in real decision contexts, grounding comparisons in behavioral patterns rather than opinions or assumptions.
4. See What Holds Up
Results surface what is resilient, what is risky, and where signals are still ambiguous. Teams can see which options hold up under pressure and which begin to break down.
5. Decide With Alignment
Outputs are designed for action. Clear summaries, tradeoff views, and directional guidance help cross-functional teams align on what to advance, what to pause, and what to stop.
6. Revisit as Decisions Evolve
As priorities shift or new constraints emerge, teams can return to Jenny to test updated scenarios. Learning continues while decisions remain reversible.
How One Simple Change Boosted Revenue by 7%
See how AI-driven consumer replicas are reshaping decision-making—delivering faster, smarter insights for real business success.
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