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Smart Features, Smarter Decisions, Bigger Impact

Rapid Creative + Concept Testing

Simulate Consumer Reactions Before You Launch

Pressure-test ad copy, messaging, packaging, and product concepts with synthetic consumers—before you spend a dollar on media or production. Instantly see what resonates across segments.

Use Case
Compare multiple ad hooks or product ideas across target demos. Surface emotional drivers, clarity, and purchase intent in under 24 hours.

High-Resolution Segmentation

Build Audiences That Reflect the Real World

Go beyond basic demographics. Jenny uncovers rich, behavior-based clusters that reflect how your consumers actually think, feel, and buy.

Use Case
Map and prioritize customer segments to better tailor messaging, offers, and innovation pipelines—especially for underexplored or emerging audiences.

Fast, Flexible Market Sizing

Quantify Demand Without the Wait

Gauge total addressable market, segment share, and interest levels with synthetic respondents—at a fraction of the time and cost of traditional methods.

‍Use Case
‍
Estimate the market potential for new categories, products, or geos in minutes, using realistic purchase intent and preference modeling.

Persona-Based Marketing

Tailor Messaging to Distinct Buyer Types

Simulate how different personas respond to your copy, value props, and offers—so every message lands with the audience that matters most.

Use Case
Customize campaign messaging or landing pages for key personas. Boost relevance and performance by aligning to what each segment cares about.

Product & Feature Launches

Validate Early-Stage Ideas Without Delay

Compare feature sets, product bundles, or positioning angles before you invest in dev or inventory—based on how real buyers react.

Use Case
Test multiple product or feature concepts to identify which drives the most purchase intent, and deprioritize those with weak pull.

Creative & Message Testing

Pressure-Test Campaigns Before You Go Live

Preview how your target audience responds to taglines, CTAs, email copy, and other creative elements—instantly and at scale.

‍Use Case
‍
Run rapid-fire tests across segments to uncover which creative earns the most clarity, trust, and emotional connection.

Proposal & RFP Support

Back Your Pitch with Fast, Directional Data

Win over clients and stakeholders with instant feedback that validates your strategic approach and builds confidence early.

Use Case
Simulate how your client's audience will respond to campaign or concept ideas—and include insights in your pitch deck.

Internal Buy-In

Get Cross-Functional Teams Aligned Fast

Replace gut checks and internal debates with data—giving your team a clear signal on what your audience really wants.

‍Use Case
Use consumer reactions to align brand, product, and marketing teams around a single direction—especially when testing bold ideas.

Pricing Strategy

Find the Sweet Spot Before You Launch

Test different price points, discount structures, or value prop bundles—and understand where perceived value starts to drop.

‍Use Case
‍
Compare pricing tiers with associated messaging to pinpoint the best-performing offer and avoid costly missteps.

Post-Survey Exploration

Expand on Studies Without Re-Fielding

Use Jenny to test new hypotheses or messaging directions after a traditional survey or focus group wraps—no re-recruiting required.

Use Case
Surface insights on follow-up questions or overlooked angles to extend the value of your existing research.

Retailer or Investor Support

Strengthen Pitches with Consumer Evidence

Support your growth plans or retail sell-in with real consumer feedback that proves demand—without a full panel study.

Use Case
Add quick-turn insights to pitch decks or sell-in materials to build trust and accelerate decision-making.

Audience Discovery for New Markets

Find Surprising Signals in Emerging Segments

Go beyond your core customer. Discover adjacent or overlooked segments that may be more receptive than expected.

‍Use Case
‍
Test value props or concepts with new demos or geos to uncover hidden pockets of demand.

Agile Testing & Iteration Loops

Accelerate Decisions in Fast-Moving Teams

Use Jenny in your sprint cycles to validate ideas, refine them, and re-test—enabling a smarter, tighter feedback loop for creative, product, or messaging decisions.

‍Use Case
Run a test, revise based on insights, and revalidate—all within days. Perfect for agile product teams or campaign cycles.

Post A/B Test Exploration

Understand the Why Behind the Win

A/B test told you *what* worked—Jenny helps uncover *why*. Go deeper on emotional drivers, objections, or clarity gaps missed by top-line metrics.

‍Use Case
‍
Compare consumer reactions to A/B test variants to extract insight and improve creative, positioning, or segmentation in future rounds.

Brand Story & Purpose Testing

Refine How You Communicate What You Stand For

Evaluate how your mission, brand story, or origin messaging connects emotionally—and whether it reinforces trust and relevance with consumers.

Use Case
Test multiple versions of brand messaging to see which builds the most trust, loyalty, or alignment with target segments.

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