How Ananda Soul Used Jenny to Find Their Most Resonant Message for a New Product Launch

Ananda Soul, a jewelry brand rooted in Bali and built on sustainability, symbolism, and soul, was preparing to launch a new product — a handcrafted Pendulum Board. But they hit a creative dilemma. The team was finalizing a pendulum board design and couldn’t decide between two poetic message options. Half the team preferred one, half leaned toward the other. A WhatsApp poll left them split. The clock was ticking, and they needed to move forward with production.

They didn’t want to run a survey to their customer base, weren’t sure it would be representative, and lacked the time or tools to conduct professional-level research. So they turned to Jenny.

The Question at Hand

Ananda Soul wanted to determine which of two poetic inscriptions should be featured on their upcoming Pendulum Board:

Option 1
The question rings in your bones.
The answer hums in your heart.
The soul remembers the truth.
The way knows the way.

Option 2
Within you stirs the whisper.
Beneath you flows the knowing.
Above you shines the guidance.
Around you echoes truth.

The question wasn’t just about personal preference — it was about which message truly resonates with the people most likely to buy.

Step 1: Start With Likely Buyers

Before asking the message question, the team needed to understand who their buyers actually are. Jenny lets you simulate survey responses from 500 U.S. general population consumers per product. Ananda ran two purchase intent questions:

Q1: How likely are you to purchase the Ganapati Necklace with Rudraksha?
Q2: How likely are you to purchase the Here To Be Earrings?

These responses included both closed-ended answers and open-text feedback. They then filtered to those who answered "Very Likely" or "Somewhat Likely" to build real customer profiles.

Step 2: Build Synthetic Customer Profiles (and Keep Expanding Them)

Jenny allowed the team to identify and cluster the top likely buyers using demographic patterns:

• Age
• Gender
• Income
• Location
• Education
• Number of children
• Race
• Open-text emotional drivers

They then pulled real quotes and grouped consumers by mindset. Here’s how the process worked:

Quantitative Filtering: We selected only respondents who said they were “very likely” or “somewhat likely” to buy.

Demographic Clustering: We grouped those respondents by the most common combinations of age, gender, and income — layered with secondary traits like region, family structure, and education.

Quote Extraction: We pulled a verbatim qualitative response from each group that reflected their emotional reason for considering the product. These became the “Voice of the Customer” quotes for the profile.

Persona Naming and Framing: Each segment was given a clear identity — not a fictional character, but a real-world type. Names like Budget-Conscious Ethical Buyers and Affluent Values-Driven Professionals made the insights easy to discuss and reuse.

This gave Ananda four active profiles — real, data-driven consumer groups they could now query over and over again.

And as they continue to explore additional products, they plan to run new purchase intent questions across their broader catalog. That means more refined profiles, deeper segmentation, and a stronger grasp of how each customer group connects with different product categories.

Step 3: Ask the Resonance Question

With profiles in hand, Ananda then posted the following to Jenny:

Q3: Which message resonates with you the most?

• Option 1: The question rings in your bones...
• Option 2: Within you stirs the whisper...

They used Jenny to ask 500 Gen Pop respondents, but focused analysis only on those who matched the segments from Q1 and Q2.

What They Learned

• Option 1 (“Rings in your bones”) outperformed Option 2 across every major profile, especially among older and values-driven segments.
• Younger cultural buyers (25–34) leaned slightly toward Option 2, preferring softer language.
• The poetic tone of Option 1 aligned well with Ananda Soul's brand across ages, especially when paired with the Pendulum Board’s spiritual purpose.

Why This Was Powerful

Ananda got clear, segment-specific answers in under 24 hours, without sending a single email or building a new survey. They:

• Avoided internal bias and guesswork
• Got feedback only from the kinds of people who are likely to buy
• Gained language they can now reuse across Instagram, PDPs, and packaging
• Saved time and money by skipping recruitment, list building, and cleanup

Intan Arifani, Creative Director at Ananda Soul:
“This helped us move from stuck to confident — in less than a day.”

The Bigger Picture: A Living, Always-On Audience

Since Ananda is exploring more creative and product work, they now use Jenny as an always-on audience simulator. With every new survey:

• They test new product ideas, bundles, and price points
• They refine their messaging — from ad headlines to packaging copy
• They update their synthetic profiles, allowing them to resegment over time as new products attract new types of buyers

This creates a living, dynamic customer panel — no panels to manage, no email lists to build, no burnout or fatigue. Every product launch or creative decision can be supported with a quick, data-backed pulse check from people who match real buyers.

Why Use Jenny Instead of Traditional Tools?

Unlike survey panels or in-house email campaigns, Jenny gives you:

• Speed — Get 500 responses in hours, not weeks
• Focus — Analyze only those who actually show intent
• No fatigue — Every test is fresh, with zero panel management
• Reuse — Customer profiles evolve and grow with each round of questions

If you’ve used tools like Suzy or GutCheck, Jenny provides a faster, more affordable way to segment and learn without needing dedicated ops or insights teams.

What Resonates on Instagram (from Q1–Q3 Themes)

Several emotional themes emerged as consistent motivators for Ananda Soul’s customers — and each offers a clear path for content strategy:

Sustainability + Purpose resonated deeply, especially among older buyers. They appreciated products that feel ethical and meaningful, rather than trendy or performative. On Instagram, messaging like “This piece helps support families in Bali” works well in Reels or carousel posts.

Spiritual Meaning connected with all age groups, particularly when expressed through poetic or grounding language. Instagram captions and headline copy that tap into symbolism — like “The soul remembers the truth” — align with this emotional response.

Personal Story was a strong driver for younger buyers. These customers are motivated by identity and alignment. Posts that ask “What piece are you drawn to right now?” or invite users to share personal connections can spark engagement.

Giving Back increased intent across all demographics. When customers understood how their purchase supports real people, engagement rose. Highlighting Ananda’s “Adopt a Family” impact in behind-the-scenes or video content is an effective way to bring this value to life.

What’s Next for Ananda Soul

Now that Ananda has clear segment-level insights and early message validation, the next step is deepening emotional connection and expanding product-market fit. Here are three high-leverage Jenny plays:

1. Product Concept Tests (Q4+)
Compare intent across new products, bundles, or price points
🔍 Example: Ganapati Necklace vs. Heart Mala vs. a “Gift With Impact” Bundle

2. Message Iteration & Refinement (Q5)
Test resonance across channels and personas
🔍 Example: “Rooted in Soul.” vs. “Your story, in jewelry.”

3. Pricing and Gifting Sensitivity
Understand which segments are most likely to convert at lower price points or with bundle offers
🔍 Example: Who’s most likely to buy a $40 bracelet for gifting?

Edge Cases & Hidden Insights

Even with clear insights, a few edge cases surfaced:

• Strict demographic filters reduced visibility — When Ananda filtered by age, gender, income, and race all at once, some profiles had fewer than 3 respondents. Broadening slightly revealed far more usable insight.
• High intent doesn’t always equal emotional resonance — Some “very likely” buyers still preferred Option 2, showing the importance of testing message tone even with warm audiences.
• Male buyer profiles didn’t surface — All high-intent clusters were female-dominated. To target male audiences, a separate segmentation strategy may be needed.
• Potential cultural misalignment risk — A few respondents raised concerns about symbolism like Ganapati being unfamiliar or spiritually misaligned. Storytelling and cultural context matter.

These are reminders that while Jenny moves fast, the best insights come from thoughtful segmentation and iteration — exactly what Ananda is now equipped to keep doing.

Want to See the Insights?

If you want a copy of the full customer profiles or want to ask your own audience what truly resonates, just let us know. We’ll share the data — or help you run your first question in Jenny.

Jenny helps brands like Ananda Soul move fast without guessing.

Book a demo today and see firsthand how smarter inputs can lead to sharper, more reliable insights.

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