A Researcher’s Guide to AI-Powered Simulations

Smarter Segments, Faster Signals

Panels take weeks and ad tests are expensive, yet brands still need confident decisions on compressed timelines. This short guide explains how synthetic personas and AI simulations give you faster, more directional reads—without sacrificing depth. Includes talking points to help your team or clients understand when and how to use AI alongside traditional research.
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What You’ll Learn
How researchers in apparel & fashion, food & beverage, and personal care are already using AI simulations to:
Who It’s For
Inside the Guide
What Clients Are Saying
Our first priority is testing naming for a couple new food products in new locations, and Jenny is exactly the kind of tool we need to move quickly and start learning.
Director or Brand Insights
National QSR Brand
We used Jenny to choose between scent options and name ideas for new products. Having market data behind our decisions gave us clarity and saved us from relying on internal opinions alone.
Marketing Manager
Personal Care Brand
It’s hard to reengage prospects who’ve never bought—especially when we don’t know what they’re interested in. Jenny’s ability to simulate these audiences without relying on past purchase behavior is really interesting.
CRM Manager
Global Apparel & Fashion Brand