How researchers use synthetic simulations before, during, and after studies to cut costs, reduce risk, and deliver sharper outcomes.
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Why This Guide Matters
Panels are costly and slow.
Data quality is an open issue.
Insights don’t always translate into outcomes.
What You’ll Learn Inside
How simulations complement—not replace—traditional research.
Where simulations fit across the research cycle (before, during, after).
Real-world applications across industries (retail apparel, F&B, beauty, politics, B2B).
How to frame synthetic data with stakeholders.
Tactical vs. strategic use cases researchers rely on.
Jenny's Method: The Synthetic Sandwich
Jenny sharpens hypotheses before, enriches context during, and extends findings after fieldwork—so research is tighter, faster, and more cost-effective.
What Clients Are Saying
Our first priority is testing naming for a couple new food products in new locations, and Jenny is exactly the kind of tool we need to move quickly and start learning.
Director or Brand Insights
National QSR Brand
We used Jenny to choose between scent options and name ideas for new products. Having market data behind our decisions gave us clarity and saved us from relying on internal opinions alone.
Marketing Manager
Personal Care Brand
It’s hard to reengage prospects who’ve never bought—especially when we don’t know what they’re interested in. Jenny’s ability to simulate these audiences without relying on past purchase behavior is really interesting.
